The CEO and President of Honda Cars India had stated that from the hardware side, they are developing new customized intelligence system. Currently, customers before visiting dealers learn a lot from the Internet and magazines; so these days’ customers are knowledgeable. So, they are focusing on quality of sales. Not only for Honda, but overall also they are reducing attrition among sales consultants.
It was stated that they are also developing management tools for connecting customers, for example, digitization in the dealer infrastructure. They don’t have any specific plan, but yes it can be one of the things. They want to change the taste of marketing activities. Earlier, customers in India were product oriented, for example the foremost reason to buy a vehicle is its exterior design.
People want to see direct benefit
from it and perceive it as a commodity. However, now experience has become more
important. So we are reviewing our activities and they want to create real
customer oriented services. But yes, it does not happen quickly.
He had added that two years ago India was at 4th position. This fiscal year Indonesia overtook India. It’s in top five lists now and contributes 5% of Honda’s global sales. We expect India to grow much faster than global sales and this increase will not happen in the short term; we are expecting real motorization somewhere around 2025-2030. Once India’s GDP Per capita crosses 5%, big motorization may happen.
