The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.


The award is instituted to acknowledge and reward creative excellence in advertising in all forms of communication.  Started 40 years back with a modest number of 25 people as founders and under the able leadership of Mr. V. K. Chopra the chief patron, DAC has  come a fairly long way and has grown leaps and bounds. For the first time in the history of DAC Awards, a special section was created for Made in India agencies along with multi-national agencies. Mr. V. K. Chopra announced that this year saw a record number of entries which was very encouraging, and at the same breath he also announced that DAC wishes to take this award to SAARC countries as well. 

The advertising agencies were vying for awards in 48 different categories in Print, Electronic and Social/Digital Media. The evening turned out to be a fantastic event unlike others as the entire work of all the agencies were showcased in the do. It was a buzzing evening with the breeze of healthy competition in the air. The agencies came out in great number to support and cheer their entries. The excitement took over and it and it was shouts and howls all over.

They all were cheering for each other. The event witnessed Vermillion Communications walking away with maximum number of awards. Close on their heels was Span communication. Agencies like HS AD, Omni Media, Herald, Crayons, Innocean Worldwide, Span, I Broad 7, Reprise, Interactive, Magnon Eg+ and more witnessed the grand award ceremony at The Ashok Hotel. The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the spectacular win to his entire creative team. The agency won a whooping 22 awards in different categories. 

Not only did Vermillion communications win the maximum number of trophies, they also bagged the most coveted award of “The Agency of the Year”. The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the win to his entire creative team. The agency won a whooping22 awards in different categories. With record number of entries in the awards, the overwhelming enthusiasm amongst the participating agencies, the Delhi Advertising Club is sure to Rock for times to come.

Courtesy by www.businesswire.com

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