The astounding truth is that ideas can be transmuted into cash, through the power of definite purpose, plus definite plans. If you are one of those who believe that hard work and honesty alone will bring riches, perish the thought. It is not a true thing. Riches when they come in huge quantities are never the result of hard work alone.
Riches come if they come at all, in response to definite demands, which is based on the application of definite principles and not by chance or luck. Generally speaking an idea is an impulse of thought that impels action by an appeal to the imagination. All master salesmen know that ideas can be sold where merchandise cannot.
Ordinary salesmen do not know this that is why they are ordinary. A publisher of low prized books made a discovery that should be worth much to publishers generally. He learned that people but titles, and not the contents of books. By changing the name of one book that was not moving, his sales on that book jumped upward more than a million copies.
Millions of people go through life hoping for favorable breaks. Perhaps a favorable break can get one an opportunity, but the safest plan is not to depend upon luck. Ideas are intangible forces, but they have more power than the physical brains that give birth to them. They have the power to live on, after the brain that creates them has returned to dust.
