Indian Handloom brand along with National Institute of Fashion Technology, showcased the rich heritage of handloom textiles from the North East regions - Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland and Tripura at “Destination North East-2016”, Pragati Maidan, Delhi. As part of the celebrations by Ministry of Development of North Eastern Region, Government of India, National Institute of Fashion Technology and The Indian Handloom Brand (IHB), a Ministry of Textiles initiative, organized a Fashion Show at Pragati Maidan during “DESTINATION NORTH EAST- 2016”.
The showcased collections are made using textiles from North East Region to create a unique identity and promotion of the rich culture and heritage of North Eastern India. This is part of a continued program by the
IHB to promote Indian handloom. The main focus is to retain the sanctity of the traditional hand-woven textiles while molding the styles for a more contemporary look.
Speaking at the opportunity Mr. Alok Kumar, Development Commissioner (Handlooms), Ministry of Textile said, “The north eastern part of country has a very rich cultural heritage and we at Indian Handloom Brand want to bring forth this to the entire country. The region has one on the finest traditions in hand-woven textiles and we are committed to help them strengthen and grow regionally as well as nationally.”
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The show presented beautiful and enriched collections of renowned designers such as Sunita Shanker, Sidharth Sinha, Richana Khumanthem, Ningthibi Rajkumari, Sakaru Kyndiah, Medha Bansal, Easternlight Zimik, Barsha & Jagrity, Kari Lombi.
Indian Handloom Brand and NIFT has been a pioneer in preserving the regional traditions through its Craft Cluster initiative, which is integrated into the curriculum.
About ‘India Handloom’ Brand
India Handloom’ Brand was launched by Hon’ble Prime Minister on 7th August, 2015, the first National Handloom Day, to endorse the quality of handloom products in terms of raw material, processing, embellishment, weaving, design and other parameters besides social and environment compliance. The main objective is to promote the production of quality products with new designs for winning the trust and confidence of customers by giving particular attention to the defect free, hand woven, authentic niche products with zero defect and zero impact on environment. The registration under the brand is given after stringent testing of samples in Govt. of India laboratory. By 10th February, 2016, 121 handloom producing agencies/enterprises have been given registration under the Brand in 33 product categories. Several e-commerce platforms and leading retail stores have been engaged for marketing of India Handloom branded products.
Courtesy by www.newsvoir.com
