Face Of V-Mart – ‘the hunt for India’s cutest kids’ organized by V-Mart, ‘The King of Retail’ in Tier-II and Tier-III cities, reaches its final week. 35 lucky kids who are competing to become ‘Face-Of-V-Mart’ and be part of V-Mart’s brand campaign. The journey began at Kids carnival- a yearly marketing campaign of V-Mart which ran from 1st to 20th May. During this campaign entries were invited from 125 stores of V-Mart across 110 cities for 2 age groups:
- 4-8 years
- 9-14 years
The response was overwhelming as more than 10,000 entries poured in within just 1week. After a rigorous and extensive shortlisting process 500+ kids were - 4 kids (boys and 2 girls) from each store were selected by the respective store management teams with help of empaneled local teachers. Further, out of these 500+ entries, V-Mart Management selected 28 kids- 2 kids each from each of the 14 states where V-Mart operates.
To select the winners (28 shortlisted kids along with 7 wild-card entries), V-Mart organized an online voting contest (www.faceofvmart.in) where people could vote for their favorite kid. The voting lines will close on 18th August and will lead us to the Top 4 kids (2 Boys and 2 Girls) who will go on to be the Face Of V-Mart and feature in V-Mart’s brand campaign which will make the kids a star across the country.
For more updates visit V-Mart site www.vmart.co.in/ and Facebook page (www.facebook.com/vmartretail/) Mr. Snehal Shah, Senior Vice President Marketing, V-Mart Retail Ltd. said, “It is our constant effort to engage with our consumers and this initiative is also a step in the same direction. With an aim to providing the kids from tier-2 and tier-3 cities a platform to express themselves and be part of a national brand campaign, we launched ‘Face Of V-Mart’.”
““Face of V-Mart” has been appreciated across the Country. V-Mart stands for fashion and a lot of style. We are really happy that we could make the dreams of many families come true and give their kids an opportunity to be a star. These 4 cute winners will be part of our upcoming campaigns. We keep on organizing such kind of events to develop a healthy and strong relationship with our valuable customers.”
Courtesy by www.businesswire.com
