Vodafone India has introduced an innovative service ‘Vodafone Sakhi Pack’ for subscribers in UP West & Uttarakhand. The service was launched in the presence of Smt. Rekha Arya, Hon'ble Minister - Women’s Welfare and Child Development and Shri Dilip Kumar Ganta – Business Head, Vodafone UP West Circle. Vodafone Sakhi is a free of cost service, which enables users to conveniently recharge their mobile phones, without sharing their mobile numbers with retailers. Country’s leading telecom operator, Vodafone had earlier rolled out this service in a test phase and received phenomenal response across the region.
Smt. Rekha Arya, Hon'ble Minister - Women’s Welfare and Child Development and Shri Dilip Kumar Ganta – Business Head, Vodafone UP West Circle at the launch of Vodafone Sakhi Pack
Vodafone Connected Women Report 2014 states that around the world, an estimated 300 million fewer women own a mobile phone than men. This gender gap is the largest in the emerging economies and prevents many women benefiting from mobile services. Added to this are the privacy issues for rural women and hesitancy to share mobile numbers at recharge outlets. With a view to address these concerns of women from rural India, to bring them into the forefront of the Digital revolution and empower them to stay connected with their near and dear ones, Vodafone India has introduced ‘Vodafone Sakhi’, a unique proposition empowering women in rural areas of UP-West and Uttarakhand.
'Vodafone Sakhi’ – Key Features
Women consist of 50% of the total population in UP & Uttarakhand but less than 20% of them have a mobile number in their name. To encourage more women to use mobile phone for basic communication needs, Vodafone has taken this initiative that will ensure safety security and empower them on a digital journey
To avail the Vodafone Private Recharge option, a customer needs to send a toll free SMS - 'Private' - to 12604 which allows subscribers to make a Private Recharge through an OTP code, without sharing mobile number. This OTP can also be used for all recharges done over a 24 hour period.
The Emergency calling feature enables seamless connectivity with 10 minutes of calling even with Zero balance in their phone. A bonus feature is FREE Health Tips for the first 90 days. Customers receive a welcome call from the IVR in their local dialect, explaining product features & customer support details.
‘Vodafone Sakhi’ will be available across UP (W) and Uttarakhand. The offer has been affordably priced, starting from Rs. 52 only, to cater to women from all socio-economic backgrounds.
Vodafone Sakhi Pack
Commenting on the Vodafone Sakhi Initiative, Smt. Rekha Arya, Hon'ble Minister - Women’s Welfare and Child Development said: “We are very optimistic about the step Vodafone has taken for women security. Vodafone Sakhi recharge pack will provide a safe platform to the women living in rural and urban areas of UP & Uttarakhand to get their mobile recharged and stay connected to their peers whenever needed. We will provide the required support to make this initiative a success.”
Announcing the launch of this unique proposition, Dilip Kumar Ganta, Business Head UP-West and Uttarakhand, Vodafone India said, “As a part of our constant endeavor to work towards the customer needs, we believe safety and privacy is very important. With the world going digital and smart phones becoming the primary data storage device, security of personal information has become a key concern for people. ‘Vodafone Sakhi’ will help bridge the telecom needs of women in rural areas and addresses their barriers to access mobile services at will. We are very proud to introduce this unique product aimed at empowering women across UP-West. We want the women to use mobile as tool to empower themselves and optimize their efficacy.”
Vodafone Sakhi Pack
42 Talk- Time + 50 MB 2G/3G
62 Talk- Time + 50 MB 2G/3G
79 Talk- Time + 50 MB 2G/3G
About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 200 million customers (over 106 million in rural areas). Commencing operations in 2007, Vodafone is today a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and has fixed broadband operations in 17 markets. As of 30 September 2016, Vodafone had 470 million mobile customers and 14 million fixed broadband customers.
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