Dialogue King Sai Kumar's Aadi is back trying to make a mark on mass audience. His next film, Rough is gearing up for release next Friday across the World. The movie was recently censored and has received 'U/A' certificate by the Regional Censor Board in Hyderabad. We got the information regarding the film from those who watched the Censor screening. And they say - "Rough is pakka mass masala entertainer. The makers have focused on stuffing as many as mass elements as possible in the film. But there is no story or novelty whatsoever. Despite the best efforts from Aadi, the movie will end up as a below average stuff content wise."  Given Aadi's image and the current form (Three back to back flops), the movie may find it difficult to sustain at the box office with this content. CH Subba Reddy is the director and Abhilash Madhavaram is the producer on his Sridevi Entertainments banner and Music of the film is composed by 'Swara Brahma' Mani Sharma. Tollywood's Most happening heroine right now, Rakul Preet Singh is romancing Aadi in this film. Rough is also the first release of Aadi after his marriage recently.

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