'Premam' is a big blockbuster in Malayalam industry. Alphonse Putheran directed the movie. In the original version, Nivin Pauly did male lead and the movie featured Madonna Sebastian, Sai Pallavi, and Anupama Parameshwaran in female lead roles. 


Telugu remake rights was bagged by Radha Krishna. Famous telugu director Chandu Mondeti will direct the movie in Telugu version.The movie is titled as 'Majnu'. S.Radhakrishna produce the project under Haarika and Hassine Creations banner. Naga Chaitanya is doing the male lead.


Earlier it was said that Shrutihaasan, Anupama Parameshwaran and Amyra Dastur will be the three female leads. Shruti haasan was expected to do role of Malar miss and Anupama will do her same role from the original. The third female role was expected to be Amyra.


But now the makers have left Amyra and she was officially replaced by Model turned actress Isha Sharma. Isha Sharma is the sister of actress Neha Sharma and this is her debut movie too.


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