Pre release buzz and promoting film by giving good publicity and preventing that image post release times is the usual formula many producers follow. Because, business is the ultimate motto and selling the product at best possible prices is the business goals. Perhaps, cinema industry may not be the right place to apply this principle as it is. Relations between buyers and producers will not end here with one project. Before writing this lecture, the actual frame of reference should be talked about and it’s all about ‘Brahmotsavam’ publicity.
Soon after ‘Brahmotsavam’ opened to onesided negative reviews, PVP increased the promotions even after release so as to at least save his publicity cost. However, buyers cannot do the same and they are putting their effort till the end. One does not know, whether its production firm PVP or the distributors or exhibitors promoting this way, looking at the recent poster released by the team stating that ‘Boring Scenes’ in ‘Brahmotsavam’ being taken off.
This shows unstable condition of buyers. In order to pull public to theaters, as a bitter way they are degrading their own film praying the audience to watch the film at least one time in theatre. Is PVP paying attention towards these ‘Boring’ publicity methods?
