Allu Sirish's Srirasthu Subhamasthu is managing to run in some theaters even in the fourth week after its release. Allu Aravind who released the film in most areas, is running the film at his expense in some theaters. We are told that he is not bothered about losing money but is keen on making Sirish dearer to audience somehow.
In some areas, Geetha Arts is offering discount on ticket prices. In some areas, the ticket rate of Rs 20 and Rs 30 has been mentioned on the wall poster itself to lure the low class audience to the theatres. These are in the rural and semi-urban areas where mass audience are more in number.
Usually, the makers use collections to drive the audience to theaters. Allu Aravind is very much aware that such publicity will backfire and so is mentioning number of viewers for the film so far in the publicity advertisements. They claim that 32 Lakh people have watched the film so far in theaters.
Srirastu Subhamasthu despite a lot of promotional push, is failing to rake in decent numbers after the first weekend of its release. Despite all the movies that released after the movie have not done well at the box office, there is no change in Srirastu Subhamasthu fortunes indicating at another disaster for Sirish.
