Bollywood sources have stated that actress Sonam Kapoor said that Indian producers are reluctant to take their movies at international festivals as they feel the "festival film" tag can hamper its commercial success in the country. This year at the 70th Cannes International Film Festival, only FTII student Payal Kapadia's short film 'Afternoon Clouds' made it to the Cine Foundation category.
Meanwhile when asked why not many Indian films make it to the prestigious festival, Sonam said, "She don't know why there are no Indians films coming here. She just know that Indian market is very different from the international market."
Sonam said that "As soon as you put a tag of
festivals on it, producers are under the impression that the film isn't going
to do well commercially. I think that's why many producers don't put our films
in festivals, unless we need somebody to distribute them".
The actress said even she has experienced the same with certain producers. "That is what has been my experience with certain films that I've been a part of where producers are like 'we don't want to put our films in festivals because we don't want that perception.
