It is quite common for small filmmakers and actors to encash the brand of a successful film or star. But it is a surprise that Superstar Rajinikanth and Sensational Director Shankar's Magnum Opus film, 2.0 using the brand name of SS Rajamouli's Baahubali for their film.
Karan Johar had acquired the Hindi theatrical rights of Baahubali 2 and distributed the film in association with AA Films. Now, the makers of 2.0 have also joined hands with the same distribution house to release the Hindi version of the movie.
Announcing their association with AA Films, Raju Mahalingam, the Creative Head of Lyca Productions, said, "Glad to announce our association with AA Films. Lyca Productions to distribute the Hindi version of 2.0 through AA films of Bahubali-2 fame." 2.0 makers are also using Baahubali Brand name for the announcement.
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