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Thu, Jun 29, 2017 | Last Updated 9:06 am IST

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INSIDE STORY: Rajinikanth Using Baahubali Brand Name?

INSIDE STORY: Rajinikanth Using Baahubali Brand Name?
INSIDE STORY: Rajinikanth Using Baahubali Brand Name?
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It is quite common for small filmmakers and actors to encash the brand of a successful film or star. But it is a surprise that Superstar Rajinikanth and Sensational Director Shankar's Magnum Opus film, 2.0 using the brand name of SS Rajamouli's Baahubali for their film.

INSIDE STORY: Rajinikanth Using Baahubali Brand Name?

Karan Johar had acquired the Hindi theatrical rights of Baahubali 2 and distributed the film in association with AA Films. Now, the makers of 2.0 have also joined hands with the same distribution house to release the Hindi version of the movie.

INSIDE STORY: Rajinikanth Using Baahubali Brand Name?

Announcing their association with AA Films, Raju Mahalingam, the Creative Head of Lyca Productions, said, "Glad to announce our association with AA Films. Lyca Productions to distribute the Hindi version of 2.0 through AA films of Bahubali-2 fame." 2.0 makers are also using Baahubali Brand name for the announcement.

INSIDE STORY: Rajinikanth Using Baahubali Brand Name?
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About the author

Nimisha is a typical Hyderabadi who raves about food and films. Formerly a Techie employed with Satyam, she writes about cinema since eight years and as for the other passion, she is a popular food blogger. She completely took her passion as work post the Satyam fiasco. Besides food and films, she is also fascinated to history and cricket.