Netflix, the world's leading Internet TV network, has made a strategic move into the Indian movie market, by acquiring the streaming rights of the biggest blockbuster of Indian cinema, the SS Rajamouli directorial Baahubali 2: The Conclusion, that starred Prabhas, Rana Daggupati, Anushka, Tamannaah, Sathyaraj and Ramya Krishnan.
The Internet streaming giant has bagged the Tamil, Telugu and Malayalam streaming rights of the massive hit flick, for a whopping 25 Crores. The competition was too high for 'Baahubali', whilst for 'Game of Thrones' hotstar easily grabbed the rights without much ado! This shows, 'Baahubali' has much better response rate.
Netflix is contemplating the purchase of the streaming rights of upcoming Prabhas starrers produced by UV creations, Saaho by Sujeeth and Radha Krishna (Jil maker) directorial as well, and the talks are in progress. Meanwhile, Amazon Prime also has massive plans to aggressively invade the Indian streaming market, and this trend can definitely pave way for a new revenue platform in Telugu cinema industry.
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