Stylish Star Allu Arjun has got a great following in Kerala. In fact, he is the most popular Telugu Hero in Kerala. His films have good market there and attract good collections. His recent film, DJ was dubbed into Malayalam as Dhruvaraja Jagannadh.
The movie was postponed several times and finally released the other day. Reports are that the Evening Shows of the movie were canceled in some areas due to poor turnout. This came as a big shock for Allu Arjun and his fans who pinned high hopes on the movie's performance there.
The First Weekend Performance and the Independence Day Holiday is crucial for the movie performance there. The movie has to collect 80 Crore Share from the Telugu and Malayalam versions of the film. But Telugu version could not even reach the 70 Crore Share mark.
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