Dil Raju, the producer of Sai Dharam Tej's Subrahmanyam for Sale is one producer who always recognizes the value of promotions. He spends quite a good amount of his budget for publicity. He is doing the same with his today's release too. Interestingly this time they are also making use of Lord Ganesh too. From the past few days we have seen Sai Dharam Tej and Regina performing Aarthi to 92.7 BIG FM’s BIG Green Ganesha in Hyderabad.
92.7 BIG FM celebrates eco friendly ganesh chathurthi in Andhra Pradesh and Telangana. The Aarthi events get good traction on FM and as well as the web media when the pics are published. So even Lord Ganesh is helping Subrahmanyam for Sale in their promotions. 92.7 BIG FM’s BIG Green Ganesha is made of old Newspapers.
Every year, 92.7 BIG FM begind a newspaper collection drive, the papers this collected are later used to make eco-friendly Ganesha idols. Local residents and celebrities join in to donate papers that help the skilled sculptors to make beautiful idols from the newspapers collected. Celebrities Anushka shetty, Lakshmi Manchu, Poonam Pandey, Sampoornesh Babu & Many small screen stars among others have actively contributed towards the initiative.
