Now a days there is tremendous demand for brand ambassadors and Tollywood heroes is minting money inspite of lack of films on hand and is enjoying stature as youth icons. All top stars are now concentrating more on endorsing top corporate brands rather than starring in films. This is bringing them lot of quick bucks more than what they could earn by spending time shooting for a film for months. To the top of it they are earning popularity among general public.
While a film takes 4-5 months for completion, shooting for a ad takes just 2-4 days. Films includes the risk of failure credited to entire film unit with hero sharing most of the blame while there is no such trouble for ads. This is because corporates are just cashing in on the image and popularity of heroes to increase the saleability of the products. This reduces risk for heroes and as cuch even heroes are preferring endorsing brands as they need not go through the process of hearing scripts and deciding and shortlisting the ads.
Our Tollywood heroes starting from Chiranjeevi,. Nagarjuna, Venkatesh to Mahesh Babu, Ram Charan, NTR, Allu Arjun are endorsing numerous brands and they are drawing inspiration from Bollywood heroes. Now they are giving even Bollywood superstars run for their money even in brands.
