A new report has said that India has surpassed the US as the world’s second-largest internet market and internet user growth remains consistent led by acceleration in India. According to the report, the average cost of a Smartphone in India is $158 which is among the lowest in the world.


The report which was prepared by Meeker who is an analyst at the US-based venture capital firm Kleiner Perkins Caufield & Byers, has also mentioned that “internet advertising continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.


Internet will need to be overhauled as ad blockers were installed on 420 million smart phones, growing at 94 percent year-on-year. This growth is driven by users in India, China and Indonesia and the report was noted that new online-first brands have rapidly grown in popularity for the millennial generation.


In communication, video and images shared are growing as a means of storytelling and messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.



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