MUMBAI, November 2, 2017 /PRNewswire/ --
Little superstars looked dapper in 'Athleisure', 'Sport the Adventure' & 'Party Squad' collection
Allen Solly Junior from Aditya Birla Fashion and Retail Ltd. showcased their uber chic Autumn Winter'17 collection at the Junior's Fashion Week. The collection comprised of three different looks, 'Sport the Adventure', inspired from military and jungle look, 'Athleisure' crafted with special fabrics and trims and 'Party Squad' designed to cater special occasions and parties. The little superstars trotted the ramp with unmatched grace and confidence as they reveled in the spotlight, sporting Allen Solly Junior's colorful and contemporary designs.
The collectionÂ consisted of trendy hoodies, stylish skirts, gorgeous dresses, funky jackets and comfortable bottoms and was an instant hit on the runway. The two-day fashion extravaganza at Grand Hyatt, Mumbai was a complete cuteness overload as little fashionistas made big fashion statements.
Speaking on the association, Mr. Anil S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd., said, "We are excited to partner with Junior's Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today's kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that's the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW'17 kids' collection and we are excited to be part of the same."
Aimed at enhancing the kids' fashion scene in the country, Junior's Fashion Week provides an apt platform for brands to showcase their kids' collection and at the same time enrich the children with confidence and groom them better for tomorrow.
Allen Solly Junior Autumn Winter'17 collection has a national presence across 160 MBOs (Multi Brand Outlets), 20 exclusive business outlets and 96 shop-in-shops, across 20 cities in India.
About Allen Solly Junior:
In 2013, Allen Solly expanded into a complete smart young wardrobe, Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colorful and fashionable apparel for boys and girls. The brand has recently expanded the range to infants as well.
About Junior's Fashion Week:
Junior's Fashion Week is the most sought after children fashion event for junior models aged five to fourteen years. It not only provides a platform for the children to achieve their dreams of being a junior model, but also gives them an overall grooming experience to help them understand the journey to bettering their innate skills.
Junior's Fashion Week is a fashion event which equally focuses on its associate brands and partners along with their talent pool. Exclusive showcases, unique brand window display, guerrilla activities for head-on branding and global media mileage delivered by the team of JFW ensures a reach to wider and relevant audience. JFW have been successfully associated with Scullers, USPA Kids, Manyavar, Biba, Max Fashions and Airtel for brand associations and activations.
Junior's Fashion Week having toured in Mumbai, Bengaluru and Kolkata, is now slated to create its fandom in Chennai. The next workshop and grand finale of Junior's Fashion Week is happening on 8th and 9th July, 2017 at Chennai.
Check out some glimpses of Allen Solly Junior's showcase at Junior's Fashion Week AW'17:Â
Communications, Junior's Fashion Week