As per report from Andhra Pradesh sources it was stated that summer, chilled beer has been most sought after drink for guzzlers in Telangana. Beer sales hit the all-time record in the state. A record of 40 lakh cases where already sold in April and it is expected beer sales would touch 42 lakh cases in May.
It was added that the highest beer sales of 39 lakh cases has been reported in May last year where a single case of beer contains 12 bottles and each bottle contains 650 ml. Traditionally, the Telangana state is known as one of the highest hard liquor consuming state with over 70% of liquor revenues is coming from the sale of whisky, brandy and rum.
Currently, the trend is slowly changing as beer sales is contributing
nearly 50% of the total revenues targeted from liquor in summer season and till
now Kerala was top in beer consumption due to domestic and huge influx of
tourists in the state.
To meet the beer demand, the breweries have already been asked to increase the production. All the 17 breweries have been asked to stock all manufactured beer in the depots maintained by Telangana Beverages Corporation Limited.
