India is emerging as one of the top gaming destinations with rising number of mobile gamers. GamesBond, a premium gaming marketplace – owned and promoted by Mauj Mobile, recently conducted a survey to understand the consumer behavior towards gaming in India. Noticing a surge in the number of gamers from 131 million in 2014 to 150 million (Source: Newzoo) in 2015, gaming industry is witnessing exponential growth. Interestingly, the mobile gaming industry is witnessing traction and activity from not just millennial’s as against popular notion, but equal interest from GenX and GenY gamers highlighting the decreasing age barriers in the mobile gaming industry.


Commenting on the survey insights, Mr. Badri Sanjeevi, Co-founder & CEO, Mauj Mobile said, “The gaming industry in India is at crossroads of a sweeping change. The overarching highlight of the survey indicates that‘Everyone Is A Gamer’, testifying the rising popularity of mobile gaming with the industry reaching its 150mn mark. The active user base presents endless opportunities for us. We plan to intensify our presence in 2016 by achieving 100 Mn game downloads in India.” 


GamesBond Survey: Some interesting trends in the Indian mobile gaming segment 

Everyone is a gamer
Millennial’s [15 to 20 years] (30%), GenX [21 to 35 years] (31%) and GenY [36 to 55 years] (35%) are major growth drivers of the gaming segment in India, while Baby Boomers [56+] (4%) contribute less. Students and working professionals indulge in gaming the most. 

Women are power gamers
Times are changing and so are avid gamers – it’s no longer a pastime for men; mobile gaming is increasingly drawing interest from a greater number of women compared to men. The survey shows, that the frequency of playing mobile games is higher in women as compared to men, the frequency of playing games daily is 79%among women and 71% among men. 

Gaming is agnostic across income levels/device quality
Whether it is a device costing Rs.10,000 or more than Rs.20,000 – we saw very high engagement.  Gamers are skewed to the higher price devices given they come with better storage, screen sizes and memory capabilities. 

Reaching 3 billion downloads annually India is looking at highlighting the exciting prospects for the local gaming sector. The sector will continue to see investment and be a hotbed of innovation. This survey was conducted across 35 cities, with over 1000 respondents.   

About Mauj Mobile 
Mauj Mobile is a global mobile media company with leadership in mobile gaming and content marketplaces.  With over 20mn monthly unique users, Mauj is one of the fastest growing mobile content and commerce companies in India.  Mauj has interests in two key verticals – mobile gaming and edutainment.   In mobile gaming, the company operates Mobango , which is one of the largest independent gaming stores in the world and Gamesbond  a premium games marketplace.  In edutainment, Mauj runs Appystore.in which provides subscription-based curated content for kids up to 8 years of age.  Mauj Mobile is a well-recognized company with awards such as Red Herring and mBillionth Awards for Innovation.   The company is part of People Group, which also owns leading brands such as Shaadi.com has made investment in over 50 startups.

Courtesy by www.businesswire.com

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