Reportedly these offers, ranging from 5% to 15% and continued through the year for most, may well be in their last leg, said industry executives, as the Bharat Stage-IV stock that the companies are trying to liquidate before the new emission standards come into place is fast depleting. Several of the companies are set to increase prices from January.
This is indeed the best time to buy, said shashank Srivastava, the executive director for sales and marketing at maruti Suzuki. “We have almost sold out our BSIV stock. The discount levels are some of the highest (where the options are still available); this is not sustainable. Price hikes will inevitably come from january on various counts emission norms, safety norms, currency fluctuations.,” he told ET.
Typically, automakers offer the highest discounts of the year in December. The month accounts for around 8% of the total industry sales volume and last year, sales growth was flat at 2.38 lakh units in December.