Accordingly Groupe PSA has announced Citroen will be hosting its first-ever press conference in India on April 3, 2019, and more importantly, will reveal the first Citroen model for India. Carlos Tavares, chairman, Groupe PSA, will be present at Citroen’s India press conference, accompanied by Linda Jackson, CEO, Citroen Brand, and Emmanuel Delay, executive VP and head of India-Pacific, Groupe PSA.
Meanwhile at the press conference, Citroen is likely to reveal the C5 Aircross SUV as its first model for India, which is due to go on sale before the end of 2021. The C5 Aircross, which made its global debut in 2017, is based on Groupe PSA’s EMP2 platform and gets a range of petrol and diesel engines, internationally.
In an exclusive interaction Tavares mentioned the byword for Citroen in India will be ‘scalability’, and also hinted at the high levels of localization the company is aiming for right from day one. Moreover Groupe PSA will manufacture its cars and SUVs at CK Birla’s facility in Tiruvallur, Tamilnadu and this plant also manufactures SUVs for Mitsubishi in India. The group already has a plant in Hosur, Tamilnadu, which manufactures and supplies engines and transmissions for its global and domestic businesses.