Accordingly hyundai Motor made its way in india two decades ago and has been one of the most aggressively expanding manufacturers with the second largest market share. While the company has been largely known for its conventional vehicles, the Korean automaker is now looking to diversify its offerings in the country with electric and connected vehicles in the future.
That's exactly what hyundai india's new corporate campaign 'Once Upon A Time hyundai was a Car Company' outlines its focus on electric, clean and connected cars for the future. From a conventional car maker, hyundai is now positioning itself as a Smart Mobility Solutions company with a multi-pronged approach.
According to hyundai's new strategy, the company's smart mobility solution is based on three pillars shared mobility, connected mobility and clean mobility. With Shared Mobility, the Korean automaker will be investing in car sharing and ride hailing services going forward. The automaker along with its sister concern Kia have already invested in $300 million in Ola. Similarly, the Connected Mobility initiative aims to create a connected car program where an individual's cars will be connected to other cars as well as their office and other connected devices.