Sources have stated that Maruti Suzuki with its Ignis has been very clear on its target audience and the target customer for the company has been the ‘millennials’ or the youngsters of the country born between 1980-90. The company has a wider product portfolio to address to small family cars to executive sedans for corporate demand, MPV Ertiga for Indian family needs, SUV styling on its Vitara Brezza and with Ignis it wants to diversify its product offering to attract the youth, first time buyers.
Meanwhile when launching at a concert, using car emoji while using #IGNIS on twitter and many more marketing stunts by the company certainly helped to create that initial buzz which the company was looking for. On the product front, also Maruti Suzuki announced various personalization and customization options to give that individual look and below is the cost involved to customize Maruti Suzuki Ignis.
Maruti Suzuki Ignis is being offered in 9 colors
except for the base variant which only gets white, silver and grey color
options. Customization on Ignis is available on all the trims of all petrol,
diesel and automatic variants. This is also the second offering after Maruti
Suzuki Vitara Brezza to get customization options.
