THE
'ANTI-AGEING' PLANT
One of the most powerful anti-ageing plant actives, Hibiscus has a magical
reputation for increasing skin elasticity to give a stunning natural
youth-boost. With the incredible ability to inhibit the activity of the enzyme
elastase, which is responsible for breaking down our skin’s precious elastin, Hibiscus
actively combats the ageing process by firming and lifting your skin.
EVENS SKIN TONE
One of the visible signs of skin ageing is the appearance of hyper pigmentation
or age spots. Age spots can occur due to a number of different variables,
including ultraviolet radiation exposure, excess melanin production and
genetics. Due to the slightly exfoliating effect of the organic acids found in
the plant, including citric acid and malic acid, Hibiscus helps to speed up
cell turnover, resulting in a more even looking skin tone.
Hibiscus is rich in antioxidants, called anthocyanocides. antioxidants are proven to help fight skin damaging free radicals which spawn when pollutants such as ultraviolet radiation and traffic pollution make contact with the skin, and can result in premature skin ageing.
