Make sure you prep your face before applying any makeup using either a hydrating primer or a balm anything that soothes your skin. By doing so, you’ll have to use less makeup, and it’ll also blend far more seamlessly on well-hydrated skin.

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A common mistake lot of us make is applying blush too low on the cheeks. Begin applying the product at the height of the apple of your cheek and blend it upwards and back to define and lift your features. Add some highlighter to your cheekbones and the tip of your nose for some definition.



Don’t be afraid to try bold colors. Just because you’ve entered your 40s doesn’t mean you will need to stick to neutral shades. There’s a shade for everyone, and it all depends on your personal preferences.


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