In recent times, we see a wave of commersial movies even with heros without stardom. the produceres are looking for minimun gaurentee which ever may be the  plotform. there are numarous OTT plotforms available for new movies, more options are available to sell the movie after its release, it may be dubbed in to hindi to play in tv channels. business is happening in a big way to substandard produtions and flops in this arena. crores being pored for hinnding dubbing rights. such is the craze for telugu  movies nation wide. surprisingly the disasaterious productions of Bellamkonda Srinivasa   bid for crores in hindi market.



Nani could not cash this situation as he demanded more for a pan india make. sources say that nani demanded more renumeraion so project went to naga chaitanaya and got acceptence. producer felt demanding more in lockdown period is not right on Nani's part as the takeoff of the project period is uncertain in pandemic era. Here the point is chaitanya is proactive to grab the oppurtunity which nani overpassed.

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