Senco Gold & Diamonds, a pioneer in the gems & jewellery industry of India with a strong heritage of 80 glorious years and a pan-India presence across all major cities has enhanced their digital transactions figures during and post-demonetization phase. “After the government’s announcement of the demonetization drive in a bid to root out counterfeit money, choke terror financing and stop black money generation, it had its certain immediate effects.
The digital India which was still on its nascent stage got a sudden boost and the digital transactions increased. Hence, gold was purchased and payments were made through several digital platforms.
The cash-digital payment ratio which stood at 30:70 for us rose up to 10:90 after demonetization was implemented. Currently, the digital -physical transactions of gold & other jewellery items from the Company have settled at a ratio of 45:55. It is 50 percent growth and we look forward to work more on it”, said Mr. Suvankar Sen, Executive Director, Senco Gold & Diamonds.
Senco Gold & Diamonds is focusing more on digital transactions and trying to leverage the best out of it in the days to come as people are more inclined towards hassle-free shopping which Digital India encourages. Special discounts and offers are given to customer on purchase of gold & other valuables of Senco Gold & Diamonds through digital transactions done in credit, debit cards, RTGS, NEFT.
Courtesy by www.businesswire.com
