In the late 1800s, british pharmacist james Horlick and his brother William immigrated to the US where they began experimenting with a powdered form of nutritional supplement for infants, derived from malt and barley.
Today, they also make specific claims targeting children. While Horlicks claims it is “clinically proven to help kids grow taller, stronger and sharper”, Complan claims it is “clinically proven” that it aids “2x faster growth” in children. At times, these claims can border on the outlandish. Bournvita says the product contains “inner strength formula” that can help develop the brain, bones and muscles.
But experts argue that these drinks don’t really deserve their ‘healthy’ tag and more importantly, may not even be the right supplements for children.