- Launches an integrated ad campaign to unveil the new positioning of Aquaguard ‘Farak Dikhta Hai’ by taking health to the next level
- ‘Farak Dikhta Hai’ aims to create awareness among consumers about the impact of revolutionary patented technology – ‘BiotronTM' and the clear differentiation it will make to consumers’ lives
About Eureka Forbes Eureka Forbes Limited is India’s leading health and hygiene brand. A part of Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 1,500 cities and towns in India and a global footprint across 53 countries. In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business partner network, a rural channel and one of the most expansive service networks in India. In its 34 years of existence, Eureka Forbes has been a pioneer and trend setter in direct selling in India and today is one of the largest direct selling companies in the world.Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian and international awards for its superior technology.Having been the first brand to launch air purifiers in India, Eureka Forbes has introduced revolutionary innovations in air purification with the launch of a range of air purifiers in 2015 under the brands, Dr. Aeroguard and Aeroguard. This new range of air purifiers is a breakthrough solution to India’s crippling problem of air pollution. Eureka Forbes started with air purifiers in the year 1996 and have been selling purifiers for almost 20 years now.About Aquaguard Aquaguard is the flagship water purification brand of Eureka Forbes and one of the largest selling in the world. Synonymous to water purifiers in India, Aquaguard continues to be the market leader in electric water purification. Launched in 1984, Aquaguard was the first water purifier brand to be introduced in India. Today with presence across over 18000 retail outlets, and its unique Direct Sales network of over 5000 trained and certified water specialists – Eurochamps; over 6500 service technicians and over 1800 service centers across India, Aquaguard is the most preferred choice of more than 15 million consumer homes in over 600 cities of India. With over 30 years of research and development, Aquaguard is the only water purifier brand in the country to develop 17 water purification technologies to combat 17 different water conditions in India. It has received more than 130 certifications by leading water laboratories all over the world and has been conferred with numerous Indian and international awards for its superior technology.