Mumbai, Maharashtra, India
Ambertex Clothing Pvt. Ltd., a leading manufacturer and exporter of men’s apparel has launched its flagship brand called Caricature. The launch phase includes Men’s Casual Shirts, T-Shirts and Bottom Wear (Shorts).Caricature believes that the clothes people wear, bear their signature, mirror their attitudes and reveal their personality.Caricature was born out of a need to create clothing for the socially aware and responsible urban youth. In a world that's increasingly growing digital with people losing touch with nature, Caricature is a brand that encourages the youth to get back to the basics. The brand is committed to making 'Happiness a habit'.
The range for Men’s shirts this season includes cottons, twill, chambray and printed / sand blasted denims. These have been divided into the Basics and the Do-It-Yourself (DIY) Collection. This launch collection is a reflection of Ambertex Clothing’s core belief that youth today are more aware, and more responsible and active on issues that resonate with them.
Caricature Basics: The more we rush, the more time we spend indoors staring at our screens and devices, the more urban our lifestyles become, the more we crave and need time away from it all. The Fundamentals. The Essentials. References the Balance of all Life. Rearranging the right from the wrong. The idea is to feed the mind with senses and experiences. To let go. Grow. Organically.
Caricature DIY
Caricature DIY: The idea that everyone is capable of performing a variety of tasks well. DIY champions the average individual seeking such knowledge and expertise, rather than showing disdain for those engaging in a skilled craft. Central to the ethic is the empowerment of an individual, encouraging the employment of alternative approaches when faced with obstacles to achieving their objectives.
The launch of Caricature is marked by a high-decibel Digital Campaign comprising of Social media, Search, Contests and other engaging tools designed to mark the youth’s responsible preferences and choices today. The Caricature website www.caricaturelife.com was launched a couple of weeks ago and has already received massive attention from the core audience that it wants to talk to. Caricaturealso plans to undertake activations in colleges across the country to showcase the range and gauge acceptance.
Caricature is currently available for sale on online marketplaces only. Listings are already live and active on Amazon, Flipkart, Snapdeal, Paytm and Shopclues. The brand plans to launch on other marketplaces soon. Also, there will be additional styles launched every fortnight to cater to the ever-changing tastes of the Indian Youth.
Speaking about the launch of Caricature, Ankit Bhartiya, Director of Ambertex Clothing states, "The clothes we make are just the passion for expression of individuality. We want people to get back to a purposeful and meaningful life. Hence our positioning, #finding fun; #relive. We hope that the Indian youth will accept our offerings and make Caricature a brand they own.
"Ambertex’s mission has always been Enhancing the customer satisfaction by providing quality garments produced by adopting better environmental practices and complying with best service standards.Since starting operations in 2001, Ambertex has come a long way today boasting of excellent infrastructure, a strong team of around 900 people, catering to some of the best known Domestic and International brands. Infrastructure includes 4 factories with over 700 installed machines with a capacity to produce over 2500 garments daily.
