To commemorate the spirit of health & wellbeing, Washington Apple Commission (WAC) brought the freshness of apples straight from the orchards of Washington State across the nation, as an 89 city national campaign called ‘The Washington Apple Wagon Tour’, WAC created a fun and exciting event for every city they visited.
We all know the old adage: “An apple a day keeps the doctor away.” Taking the same thought further, the two month long roadshow was aimed to educate apple lovers about the succulent Washington apple varieties available in India along with a number of delights. Within a span of 60 days, ‘The Washington Apple Wagon Tour’ attracted excellent participation for various contests and competitions. Not only this, lucky consumers also got a chance to win a host of prizes while being educated on health benefits of Washington apples.
Apple lovers got another reason to celebrate with the plethora of fun and frolic activities. This year, the excitement of the consumers was taken a notch higher with a unique photo booth created at the Wagon. The consumers not only got a chance to take fun groupfies with their friends and family using the Washington apple themed props, but also got an opportunity to win exciting prizes by uploading pictures on their social media pages. Every week, consumers with maximum likes on their pictures win exciting hampers gifted by WAC. To participate in the contest spread across two months; all you have to do is visit www.facebook.com/WashingtonApples.India & @wapplesindia and stay tuned in for more updates.
Talking about the initiative, Mr. Keith Sunderlal, India representative of the Washington Apple Commission said, “We are happy to be back with a bang for our apple lovers in New Delhi. Through ‘The Washington Apple Wagon Tour’ we want more and more people to experience the goodness of Washington apples across India. We believe that Washington apple is the Original Health Fruit and look forward to spread awareness on how inculcating an apple in ones daily routine can set in a fitter, healthier and active lifestyle. Through the contests, games and other engagement activities, we aim to introduce our consumers to the freshness and taste of Washington apples.”
Washington Apple Commission has also announced an exciting cooking contest #AppleOfMyPlate to encourage consumers across India to showcase their culinary skills. All you have to do it put together special Washington apple dishes that highlight your skills and share your recipes with pictures at applerecipes@scs-group.com. So bring out the best creation and win exciting prizes!
What are you waiting for? Head to your nearest store and savor the delectable Washington apples!About Washington Apple Commission
The Washington Apple Commission is an industry initiated self-governing body made up of apple growers and packers from Washington. The Commission is responsible for product promotion, advertising and development of international markets of Washington Apples. The Commission coordinates an international marketing program consisting of trade and consumer promotion, public relations and advertising to promote and expand world-wide demand for Washington Apples.
About The SCS Group
The SCS Group is an agribusiness consulting firm based in Gurgaon, specializing in marketing, international trade and communications strategy related to food, beverage and agricultural products. The firm has an intimate understanding of the evolving tastes and purchasing patterns of premium foods by the Indian consumer as their disposable incomes grow and they integrate into the global economy. The SCS Group represents the Washington Apple Commission in India.
