Anand (Adith) is a filmmaker and Sri Lakshmi (Hebah Patel) is a mass communication student who joins his workshop. Slowly they fall for each other and it turns into a physical relationship. However now Sri Lakshmi gets to know that Anand has a physical relationship with many women. This leads to break up between the couple and whether they reunited again or not is what 24 kisses is all about.
Hebah Patel is pretty and delivers a fine performance and she had gone bold by acting in numerous Sensuous sequences and intimate shots, shedding inhibitions and she's the USP of the movie. Adith who has been so far cast in a boy next door roles for a change ventures into a gutsy act of a guy sexually attracted to his girl and is aptly cast. The rest of the cast including Rao Ramesh is adequate with their comic timing.
Background score by Joy Baria is loud and jarring and none of his songs are appealing or hum-worthy. Cinematography by Uday Garralla is poor with bad visuals and mostly focusing on Hebah Patel's assets. Editing is pathetic, to say the least. Director Ayodhya Kumar has clearly decided to let go of the major aspect a movie must have, which is a concrete plot and a coherent screenplay and has focused totally on exposing Hebah Patel's curvy assets and typical RX 100 style focus on lovemaking and kiss sequences, totally taking the audience for granted.
The first half moves at a decent pace with some kiss scenes to please the front benchers, but the second half goes haphazard and completely let's down, with no proper screenplay keeping the audience engaged. All said 24 kisses is all sleaze and no substance and is another downer.
As Tollywood is showing some Bold love stories, the director has clearly tried to follow the same route. The director has entirely targeted youth audience and that ends like a semi-porn movie. The second half is totally filled with children documentary and both the halves fail pathetically.
