naga chaitanya and sekhar Kammula's love story was supposed to release in Summer but is now postponed due to the Lockdown. However, the movie has raked huge money from its non-theatrical rights. It has made a combined Rs 16 Cr from all non-theatrical avenues!

 

It's wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital streaming rights were bagged by Aha for Rs 6.3 Cr, hindi dubbing rights were sold for Rs 4 Cr and star maa fetched the satellite rights for Rs 5.7 Cr. The movie fetched big numbers mostly due to the form of naga chaitanya as well as sekhar Kammula. sai pallavi is a rage in the youth and that has helped the movie to a large extend. This is the first big film for allu aravind and Co's Aha. allu aravind is already producing Akhil's Most Eligible Bachelor.

 

Veteran distributor Narayandas Narang and P ram mohan Rao are jointly producing the film. sai pallavi, who is the major highlight of Kammula's recent blockbuster, fidaa, is romancing naga chaitanya in this film. Both naga chaitanya and sai pallavi will be speaking the telangana dialect in the movie. AR Rahman's Protege, pawan CH is making his debut with this film as the music Director.

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