Snapdeal has decided not to renew Bollywood Super Star Aamir Khan's contract as brand ambassador. The one year deal endorsement ends with this month. Earlier Aamir Khan lost 'Incredible India' campaign. Tourism minister said his contract will not be renewed.
Later Amitabh Bachchan and Priyanka Chopra replaced him as brand ambassador. One of the inside sources said, "Snapdeal was planning to extend it by another year. But the company decided against it.
Also Snapdeal will not replace Aamir Khan with any other celebrity as it look to rationalize ad expenditure and focus on customers and enhance categories. The team also plans to encourage buyers to shop through its FreeCharge wallet. Snapdeal however never responded to any other questions.
After Amir Khan's intolerance comments, by November 2015 Snapdeal said it has nothing to do with Aamir Khan's mind set. But soon after the controversy broke out, Snapdeal stopped using Aamir Khan in its ads and the most feature 'Dil ki Deal' campaign was also stopped abrupt.
