These days fate of a movie is sealed within one week of its collections. The Hit or Flop is judged after two shows. The producers are also using strategy to make as much as money within first week of its run. This is applicable even to critically acclaimed movies as well as commercial hit movies.


So the publicity of the movie matters for first few days after the release. The producers also spend lavish amount in publicity. Be it 'Sardaar Gabbar Singh' or 'Brahmorsavam' or 'Sarrainodu', actors never cared about the result, they just promoted the movie.


http://images.apherald.com/ImageStore/images/movies/movies-wallpapers/Sardaar-Gabbar-Singh-Latest-Stills7.jpg


Pawan Kalyan after knowing the movie failed, he gave TV interviews to all channels with a broad smile ! Mahesh Babu too promoted, but after the result he kept low profile. Now Allu Arjun is doing the same massive publicity stunt.


http://www.filmibeat.com/img/2016/04/pawankalyanlatestinterviews-13-1460538433.jpg


'Sarrainodu' got released on April 21st and the movie has already completed five weeks of its run. But still the publicity has never been reduced. Allu Arjun is still taking the publicity to new heights. Still teasers are shown on TV channels. With Malayalam version releasing, Bunny promotes that too !


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