Okay fellas, Let's make it simple! We always judge how popular an actor or actress with respect to the number of likes his/her Facebook page has, number of followers his/her Twitter account has and so on. Also, the current trend is most of the actors are willing to prove that their movie is a lot better than others with more views and likes on YouTube. With the increase of focus on time spent online the online advertising budgets have increased.
So recently in this online advertising, PAID MEDIA, FAKE BOTS have increased to provide an illusion that the particular video has got a wide reception when it doesn't get it actually. So, for those who don't understand, we make it simple. We see 'Models' pictures and drool over them. But, in reality, they are not that pretty. In most of the photo shoots, the photoshop makes their features sharpers, eyes bigger, skin clearer, etc.
The same trick is used on YouTube too. The recent video which made a fool of people is 'MERSAL' teaser. The video got a number of likes, but it never even trended. So once again, we clear the air in simple terms. The production house has bought fake likes and those likes serve to boost the numbers and these numbers don't actually "see the video" or don't even open the page in most cases.
There are many agencies which help in Social media fake promotions. The same Mersal teaser which was uploaded in another channel trended and the original teaser never trended. This shows how desperate the Production house was, to prove that their video is really(!) good. Also, Irony is, the likes crossed the views limit.
Well, this is a total desperation from the team to prove themselves that their product is good and create an illusion to people it is good when it is actually not. The case is similar to Tamil Nadu Politics, where the current Chief Minister tries to prove they are as good as Late Chief Minister. Selvi.J.Jayalalitha! But the truth is known to the World!
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