Seems like the Cinema business is doing well despite the kind of economic slowdown the rest of the country is facing, according to the CEO of PVR Cinemas
It seems that the cinema business is doing well despite the kind of economic slowdown the rest of the country is facing.
If the CEO of PVR Cinemas is to be believed then, right from the time the box-office hit Kabir Singh released in June, films with quite small budgets or comparatively unpopular artists have also been drawing crowds. Kamal Gianchandani, chief executive officer at PVR Pictures, revealed this toThe Print.
The numbers for July-September will “definitely amaze a lot of people,” he said, refusing to reveal more than that.
“I think the slowdown is helping the Indian cinema business,” Gianchandani said. “There is negativity around, and people want to escape it here.”
Gianchandani’s comment, if we're to be accurate, would be a revelation since the slump has universally impacted all industries regardless of their orientation. Right from a ? 10 packets of Parle-G to luxurious cars; the demand for everything has diminished. Comparing movies to lipstick, Shah Rukh Khan once said, that neither of them is going to be affected by any downturn in the economy.
