Indian Railways has come up with a new unique and first of its kind initiative, basically to generate more revenue for the railways. Housefull 4 team will be the first to ride.
In a bit to generate extra revenue, the Indian Railways (IR) has come up with a new initiative called “Promotion on Wheels”, under this new initiative one can book trains for promotional purposes. Special trains will be provided for promotion of Movies, art, TV programs, sports. Upcoming new film Housefull 4 team has booked the train for film promotion, they will be the first one to ride the train.
Western Railways along with IRCTC will carry Housefull 4 team which includes the cast and media representatives from mumbai central to New delhi on Wednesday. The train will have eighth coaches. The train will pass through many stations including Surat, Vadodra, and Kota, railway have approached many production houses to use the initiative for their film promotions. ITCTC will be handling the project for the Indian Railways.
india Railways have offered attractive themes and vinyl decorations for promotional trains.
