Now a day’s Film Industry has become a costly business, film producers, directors & actors are not leaving the single stone for promoting their respective films. Producers are starting its promotional activities on launching day itself, from launching day to release date producers are planning different publicity stunts to promote their film. It is open secret that film makers are mostly grabbing the attention of public in the launching day only where big producers will invite more no of celebrities for launching event of the film to grab public attention, intellectual producers doesn't miss this plan!!! But a good business man cum intellectual producer cum ace actor has given shock to everyone by launching his film in silent manner!!! Yes, Tollywood King Nagarjuna has launched his next film tentatively titled “Soggade Chinni Nayana” without any hungama at Annapurna Studios on Yesterday (Nov 19th). From launching day itself the team continued its regular shooting in Manam set erected at Annapurna Studios, Hyderabad. This schedule will continue till Nov 28th in Annaporna Studio’s later on the film unit will move to some Villages in North Andhra. The Storyline is based on Village back drop where Nag is playing a dual role in it. Ramyakrishna will pair with senior Nag & “Andala Rakshashi” fame Lavanya Tripathi will pair up with junior Nag. Debutante director Kalyan Krishna is directing the film and producing by Ram Mohan, who produced ‘Uyyala Jampala’ is jointly producing the movie along with Annapurna Studios. After acquiring huge success of “Manam, Nagarjuna doesn’t signed any films he was busy with TV show ‘Melo Evaru Koteswarudu’, recently he accepted two films, one is under debutante director Kalyan Krishna direction tentatively titled as “Soggade Chinni Nayana” which was started on Yesterday and another Multi-starrer film with Tamil hero Karthi under Vamsi Paidipally direction where PVP films Banner will producer this multi-starrer