Going by the steam, Rajamouli's magnum opus film Baahubali is all set for a minimum of 150 Crore in its full run. The movie had no competition at least in Telugu until Srimanthudu releases on August 7th. Trade experts say it is tough to imagine the closing figures of this film.
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On the other side, the makers are working on new business avenues for the movie. They are targeting school children now. The school children merchandise like books, pens, pencils, boxes will be released with Baahubali super heroes printed on them. We have seen such merchandise for English super heroes like Ben 10, Dora and others.
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Among Indian Super heroes, Little Hanuman is famous for school children merchandise. If Baahubali merchandise idea clicks, it will be a huge additional revenue for the producers. Baahubali is a brand across the country now. Especially with Baahubali-2 releasing the next year, the fever will be on for some time.
