It was STR who started the trend of releasing single tracks. He released 'Evan Di Unna Pethaan' as single track for his movie 'Vaanam'. Since then, most movies started to follow the same pattern. The same pattern will be followed by 'Masala Padam' movie.


'Masala Padam' features Bobby Simhaa and Mirchi Siva in lead roles. The movie will be produced by Vijaya Ragavendra on behalf of ALL IN Pictures. Karthik Aacharya makes his debut as Music composer. 


Lahari Music has bagged the Audio rights of the movie. Gaurav and Lakshmi Devy have penned the screenplay and Lakshman who was a cinematographer directs this venture. Auraa cinemas bagged the rights of the movie recently and regarding bagging the rights Magesh of AURAA cinemas says,


"We are here to find solutions to the passionate producers in the distribution arena. 'Masala padam ' is a new generation film. The film is about reviews written on films in social media. The core content discusses both the sides of the coin. It is viewed from the film maker's angle as well as the social media critic's angle too. Over and above it is an exciting film. Tomorrow we are releasing a single track that start with 'Kelu Machi kelu,cinema porantha kathai kelu' that will initiate the process of image building for the film."


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