Film promotions are touching new heights and filmmakers in their quest to attract viewers especially youngsters are coming out with new ideas to promote their films.
Sekhar Kammula realised?
Many of them are hitting college campuses to promote their films as students form the wide section of movie lovers who watch the films on the first day itself. Filmmakers after promoting films in shopping malls and mulitiplexes are not holding events in colleges.
Sekhar Kammula who realised this longtime back promoted all his films interacting with college students. Now recently King Nagarjuna's son Akhil started promoting his upcoming debut film interacting with students.
Sometimeback Dil Raju promoted Kerinta and entire team visited VVIT college in Guntur. Akhil visited St Francis College for Women in Hyderabad and everyone knows his fan following among women. Gunasekhar too promoted his Rudramadevi in colleges. He sometime back interacted with CMR group of institutions.
Yevade Subrahmanyam team visited Chaitanya Bharathi Institute of Technology. Akhil says youth based films have good potential to create new fans base.
