As per report online marketplace Snapdeal has expanded its delivery reach in 2019 by adding another 3500 pin codes to its logistics network. Meanwhile the company now claims to serve more than 26,000 pin codes across all 28 states and 9 Union Territories. Recently Snapdeal said in a statement that it has expanded its network to cover small towns in key markets like uttar pradesh, maharashtra, West bengal, karnataka, gujarat, rajasthan, kerala, tamilnadu, madhya pradesh, etc. It now also covers more pin codes in lower density markets like Uttarakhand, sikkim, Arunachal Pradesh, goa, Nagaland, etc.
Furthermore this expansion of the network follows Snapdeal’s focus on the non-metro segment, with almost 90% of its orders coming from customers living outside the metro cities. A Snapdeal spokesperson said in a statement "The network expansion is a logical next step of our leadership in Bharat-focused e-commerce. This growth in our reach reflects the vast potential of value-focused e-commerce in our country and we plan to add more areas to our network in 2020".
Currently indian e-commerce is now growing beyond the first 100 million urban users. Apparently a market of potentially 400 million new users is emerging across India’s Tier 2 and 3 cities, growing even deeper into smaller towns across the country. Accordingly, Snapdeal has deepened its focus on value-priced merchandise over the past two years. It says that it added 60,000+ new sellers, who have added over 50 million new listings.