Reportedly Walmart and flipkart have announced a joint strategic investment in bengaluru based fresh produce supply chain company Ninjacart. Meanwhile the partnership will help Walmart and flipkart strengthen direct sourcing of fresh produce for Walmart India’s Best Price B2B cash-and-carry stores and Flipkart’s online grocery business Supermart.

 

Furthermore the companies said in a joint statement that together, they “aim to help ensure better access to high-quality fresh produce for more retailers and consumers across india while also creating economic opportunities for farmers.” Further the investment will also support Ninjacart to expand its customer base, reach new cities and gain exposure to global best practice to enhance the efficiency of the local fresh produce ecosystem.

 

When developing flipkart Supermart over the past year, we have focused on creating the right infrastructure, supporting local farmers, producers and food processors, and building sustainability into the ecosystem, all while creating thousands of new jobs and bringing quality, convenience and value to consumers. Perhaps kalyan Krishnamurthy, CEO, flipkart Group, said  in Ninjacart, we see a company that shares our values, our pioneering mindset and our commitment to tech-driven innovation that improves life in India. Hence as per a statement from the company, Ninjacart’s paperless supply chain creates a seamless link between its more than 44,000 farmer suppliers and its customer base of 60,000 kirana stores and restaurants across seven cities. Presently Ninjacart provides 100% traceability along the supply chain and has slashed food wastage to less than 1%, compared to 35% in traditional supply chains.

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