Reportedly if poll jingles are a measure of a political party's aggressive messaging, the Bharatiya Janata Party's new campaign song for the delhi assembly election can be said to break new ground. The jingle conveys a clear message to core hindu nationalistic voters, and also seeks to win over fence-sitters. Meanwhile in a political battle that is changing contours almost every day, the BJP's delhi unit has released a 4 minutes and 28 seconds long theme song #JagoDilli, which focusses on the party's no-compromise narrative on the citizenship amendment act in the backdrop of protests at shaheen Bagh, Jamia Milia Islamia and elsewhere. It is not known that who will win the battle as there is tough competition between bjp, AAP and Congress.

 

Meanwhile while the song plays, images of rioting and arson are shown in the video. These images were picked from footage of protests against the citizenship amendment act at shaheen Bagh, JNU and Jamia Millia Islamia. Futthermore the poll song was immediately criticised by sections of the Left liberal intelligentsia. They argued that the song's lyrics spread hate and vitiated social harmony.

 

Moreover bjp is merely making the most of an already surcharged atmosphere. The party is now in a much better position vis-à-vis the Aam Aadmi party as compared to a few weeks ago. Perhaps it is difficult for the BJP’s adversaries to take the moral high ground if they failed to condemn the blatant displays of communalism by the protesters, and the blocking of an arterial road connecting delhi with noida and faridabad for 52 days. Indeed, protesters have not allowed even school buses or ambulances to pass, creating a daily traffic nightmare for a large number of people.

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