Shah Rukh Khan's group companies, kolkata Knight Riders, red Chillies Entertainment, Meer Foundation and red Chillies VFX announced several initiatives to support the efforts of prime minister, Shri narendra modi ji and the government in its COVID-19 fight. Mr. Shah Rukh Khan said "Given the enormity of the task, my team and I discussed ways to contribute in our own modest way. We have come up with a series of initiatives, which we hope will make a small difference. The efforts of our prime minister, Shri narendra modi ji coupled with the efforts of the Chief Ministers, Shri uddhav thackeray ji, Smt mamata banerjee, Shri arvind kejriwal and all other States and Union Territories leaders have been commendable in fighting this pandemic. We have initially focused our efforts on the three cities mumbai, kolkata and New delhi with the realization that this is a start and we stand ready to contribute in whichever way possible going forward." 

 

SRK added At a time when the human race is facing an immense crisis, there can only be one true response: The expression of Humanity itself. This is a moment for all of us to come together in a collective effort to make each other kinder, stronger and braver to face the days ahead. This crisis is not going to pass in a hurry, it will take its time and its toll on all of us. It will also show us that there isn't really a choice between looking out for ourselves and looking out for one another. 

 

There's nothing more obvious in the spread of this pandemic, than the fact that each one of us is inextricably connected to each other, without any distinction.

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