Reportedly if you think watching pornographic material in the "incognito" mode will not let anyone know, you are mistaken. Google, Facebook and even Oracle cloud are secretly tracking the porn you watch even when you switch on the "incognito" mode on your laptop or smart phone. Furthermore a new joint study from Microsoft, Carnegie Mellon University and University of Pennsylvania that investigated 22,484 sex websites using a tool called "webXray" revealed that 93 per cent of pages track and leak users' data to third-party organizations.
Reportedly "Tracking on these sites is highly concentrated by a handful of major companies," said the researchers who identified 230 different companies and services tracking users in their sample. Further of non-pornography-specific services, Google tracks 74 per cent of sites, Oracle 24 per cent and Facebook 10 per cent.
The study said "The majority of non-pornography companies
in the top 10 are based in the US, while the majority of pornography-specific companies are based in Europe". Moreover the researchers - Elena Maris, Microsoft
Research; Timothy Libert, Carnegie Mellon University; and Jennifer Henrichsen, University of Pennsylvania said they
successfully extracted privacy policies for 3,856 sites, 17 per cent of the
total. "While the findings of this study are far from encouraging, we do
believe regulatory intervention
may have positive outcomes".