Reportedly CARS24, one of india’s fastest growing tech enabled used car company, has announced a strategic partnership with former Indian captain Mahendra Singh Dhoni, in a move to elevate and strengthen the brand as it continues to expand across markets. Meanwhile as part of this partnership, Mahendra Singh Dhoni will own equity in CARS24 and will act as its brand ambassador and the investment is part of the series D round of funding.
When talking about the partnership, vikram Chopra, Co-founder and CEO, CARS24 said, “We are very excited to welcome mahi into the CARS24 family and he is a role model and hero to most Indians. Furthermore his ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years has made him the most celebrated captain in the Indian history and we also share a common love for cars which makes this even more special.”
Moreover Mahindra Singh Dhoni said “I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals." CARS24 was founded in 2015, CARS24 is already the largest platform for buying and selling cars in india and is revolutionizing the way pre-owned cars are sold in india.