As per report the Government of Tamilnadu, yesterday announced that it has directed all blood banks in Tamilnadu to use Blood Donation feature on Facebook, to reach out to voluntary donors. Meanwhile there is a huge demand for blood every day all over the world. Acute shortage of voluntary blood donations can lead to lack access for many people to this critical lifeline and the Indian health ecosystem is undergoing transformation backed by digital technologies, helping in many ways in optimizing the process of blood donation.
Furthermore the Tamilnadu Government feels social media with its power and reaches to connect people, can help to create awareness and enable voluntary blood donations. Perhaps the State government has issued a directive to all blood banks and hospitals in the state to use Facebook blood donation feature, in order to bridge the gap between blood donors and nearby blood banks.
Moreover all banks have gone through comprehensive training workshops to on board them on to Facebook Blood Donation feature and have learnt how about how they can connect with donors on Facebook basis their needs. Perhaps blood Donation feature was first launched in india and is now available in Bangladesh, Pakistan, brazil and in USA with over 50 million people are registered as blood donors on Facebook.